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A business graduate, Richard has worked in management for major multi-nationals as well as owning his own business. He has worked in the dental industry for over 20 years, initially within sales and marketing, before transferring to general management. He was appointed Managing Director of Prima in 2001 to deliver a major re-investment programme which has revitalised the business.
Having travelled widely throughout the Middle and Far East, Europe and North America, Richard brings to the business a broad level of experience and knowledge in the world dental market.